KMB — Kimberly-Clark Corp.
- Net margin
- 12%
- ROIC
- 23%
- Owner Earnings
- $1.6B
Read as a Consumer & brand business — a branded-goods profile at a 36% gross margin — the asset is the brand and shelf position.
The record — 2017–2025
realized figures from each filing — no estimates| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $18.3B | $18.5B | $18.4B | $19.1B | $19.4B | $20.2B | $17.1B | $16.8B | $16.4B | $16.6B |
| Gross margin | 36% | 30% | 33% | 36% | 31% | 31% | 37% | 37% | 36% | 36% |
| Operating margin | 18.3% | 12.1% | 16.2% | 16.9% | 13.2% | 13.3% | 11.2% | 16.1% | 14.3% | 14.9% |
| Net income | $2.3B | $1.4B | $2.2B | $2.4B | $1.8B | $1.9B | $1.8B | $2.5B | $2.0B | $2.1B |
| EPS (diluted) | $6.40 | $4.03 | $6.24 | $6.87 | $5.35 | $5.72 | $5.21 | $7.55 | $6.07 | $6.36 |
| Owner earnings | $2.1B | $2.1B | $1.5B | $2.5B | $1.7B | $1.9B | $2.8B | $2.5B | $1.6B | $1.8B |
| ROIC | 259% | 437% | 223% | 311% | 299% | 221% | 415% | 584% | 120% | 23% |
| Dividends / share | $3.82 | $3.96 | $4.07 | $4.24 | $4.47 | $4.61 | $4.69 | $4.83 | $4.98 | — |
| Book value / share | $1.77 | $-0.82 | $-0.10 | $1.83 | $1.52 | $1.62 | $2.70 | $2.49 | $4.51 | $5.39 |
Owner’s Scorecard
Will it survive?
- Can it pay its interest? 9.2×ComfortableOperating income $2.4B ÷ interest expense $256M
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.
- How heavy is the debt? 3.0×ModerateTotal debt $7.1B ÷ operating income $2.4B
Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.
- How long is cash tied up? -24dNegative — funded by othersDSO 42 + DIO 51 − DPO 118 days
Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”) — the company grows on other people's money.
Is it a good business?
- Return on invested capital 23%HighNOPAT $1.8B ÷ invested capital $7.9B (debt + equity − cash)
The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.
- Owner Earnings (free cash) margin 10%SolidOwner Earnings $1.6B = operating cash $2.8B − capex $1.1B
What an owner could take out without starving the business. That's 10% of revenue. Treating stock comp as the real expense it is (less $140M of SBC) leaves $1.5B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).
- Are earnings backed by cash? 1.37×Cash-backedCash from ops $2.8B ÷ net income $2.0B
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Where do the earnings go? 110%Returns most of itDividends + buybacks $1.8B ÷ Owner Earnings $1.6B
Of $1.6B Owner Earnings, $1.8B (110%) went back to shareholders — $1.7B dividends, $141M buybacks. Net of $140M stock comp, the real buyback was about $1M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 1.41×ExpandingCapex $1.1B ÷ depreciation $805M
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat — 2017–2025
A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.
- Profitable years 9 of 9
Never lost money over the record — the earnings stability Graham insisted on.
- Return on capital ≥ 15% 9 of 9 yrs
A moat shows up as a high return on invested capital that holds year after year — not one good vintage.
- Operating margin 15% → 15%
Margins held steady across the cycle.
- Reinvestment — incremental ROIC returns capital
The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.
- Owner earnings growth −0%/yr
Free cash to owners shrank about 0% a year over the record.
- Worst year 2023 · 11.2% op. margin
Stayed profitable even in its hardest year — the resilience that survives recessions.
- Share count −0.8%/yr
The share count is shrinking — buybacks are quietly growing your slice of the business.
- Dividend record rising
Paid and raised the dividend across the record — the continuity Graham prized.
Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.
Peers — Consumer & brand
The same business model, side by side on owner economics — compare, don't rank by a single number. ● marks best in the group.
| Company | Revenue | Gross margin | Op. margin | ROIC | Owner earn. margin |
|---|---|---|---|---|---|
| KOCoca-Cola Co. | $47.9B | 62% | 28.7% | 19% | 11% |
| CLColgate-Palmolive Co. | $20.4B | 60% | 16.2% | 36% | 18% |
| KDPKeurig Dr Pepper Inc. | $16.6B | 54% | 21.5% | 7% | 9% |
| KMBKimberly-Clark Corp. | $16.4B | 36% | 14.3% | 23% | 10% |
| STZConstellation Brands Inc. | $9.1B | 52% | 29.8% | 11% | 20% |
| MNSTMonster Beverage Corp. | $8.3B | 56% | 29.2% | 29% | 24% |
| CLXClorox Co. | $7.1B | 45% | — | — | 11% |
| WDFCWD-40 Co. | $620M | 55% | 16.7% | 31% | 13% |