Owner Scorecard


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KMB — Kimberly-Clark Corp.

Latest filing: FY2025 10-K
Revenue · FY2025
$16.4B
−2.1% YoY · −3% 5-yr CAGR
Net margin
12%
ROIC
23%
Owner Earnings
$1.6B

Read as a Consumer & brand business — a branded-goods profile at a 36% gross margin — the asset is the brand and shelf position.

What matters most for this kind of business
Operating margin14.3%
Gross margin36%
Owner Earnings margin10%

The record — 2017–2025

realized figures from each filing — no estimates
201720182019202020212022202320242025TTMMar 2026
Revenue$18.3B$18.5B$18.4B$19.1B$19.4B$20.2B$17.1B$16.8B$16.4B$16.6B
Gross margin36%30%33%36%31%31%37%37%36%36%
Operating margin18.3%12.1%16.2%16.9%13.2%13.3%11.2%16.1%14.3%14.9%
Net income$2.3B$1.4B$2.2B$2.4B$1.8B$1.9B$1.8B$2.5B$2.0B$2.1B
EPS (diluted)$6.40$4.03$6.24$6.87$5.35$5.72$5.21$7.55$6.07$6.36
Owner earnings$2.1B$2.1B$1.5B$2.5B$1.7B$1.9B$2.8B$2.5B$1.6B$1.8B
ROIC259%437%223%311%299%221%415%584%120%23%
Dividends / share$3.82$3.96$4.07$4.24$4.47$4.61$4.69$4.83$4.98
Book value / share$1.77$-0.82$-0.10$1.83$1.52$1.62$2.70$2.49$4.51$5.39

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Can it pay its interest? 9.2×
    Comfortable
    Operating income $2.4B ÷ interest expense $256M

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.

  • How heavy is the debt? 3.0×
    Moderate
    Total debt $7.1B ÷ operating income $2.4B

    Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.

  • How long is cash tied up? -24d
    Negative — funded by others
    DSO 42 + DIO 51 − DPO 118 days

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”) — the company grows on other people's money.

Is it a good business?

  • Return on invested capital 23%
    High
    NOPAT $1.8B ÷ invested capital $7.9B (debt + equity − cash)

    The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.

  • Owner Earnings (free cash) margin 10%
    Solid
    Owner Earnings $1.6B = operating cash $2.8B − capex $1.1B

    What an owner could take out without starving the business. That's 10% of revenue. Treating stock comp as the real expense it is (less $140M of SBC) leaves $1.5B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).

  • Are earnings backed by cash? 1.37×
    Cash-backed
    Cash from ops $2.8B ÷ net income $2.0B

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Where do the earnings go? 110%
    Returns most of it
    Dividends + buybacks $1.8B ÷ Owner Earnings $1.6B

    Of $1.6B Owner Earnings, $1.8B (110%) went back to shareholders — $1.7B dividends, $141M buybacks. Net of $140M stock comp, the real buyback was about $1M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 1.41×
    Expanding
    Capex $1.1B ÷ depreciation $805M

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.

Durability & moat — 2017–2025

A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.

  • Profitable years 9 of 9

    Never lost money over the record — the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 9 of 9 yrs

    A moat shows up as a high return on invested capital that holds year after year — not one good vintage.

  • Operating margin 15% → 15%

    Margins held steady across the cycle.

  • Reinvestment — incremental ROIC returns capital

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth −0%/yr

    Free cash to owners shrank about 0% a year over the record.

  • Worst year 2023 · 11.2% op. margin

    Stayed profitable even in its hardest year — the resilience that survives recessions.

  • Share count −0.8%/yr

    The share count is shrinking — buybacks are quietly growing your slice of the business.

  • Dividend record rising

    Paid and raised the dividend across the record — the continuity Graham prized.

Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.

Peers — Consumer & brand

The same business model, side by side on owner economics — compare, don't rank by a single number. marks best in the group.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
KOCoca-Cola Co.$47.9B62%28.7%19%11%
CLColgate-Palmolive Co.$20.4B60%16.2%36%18%
KDPKeurig Dr Pepper Inc.$16.6B54%21.5%7%9%
KMBKimberly-Clark Corp.$16.4B36%14.3%23%10%
STZConstellation Brands Inc.$9.1B52%29.8%11%20%
MNSTMonster Beverage Corp.$8.3B56%29.2%29%24%
CLXClorox Co.$7.1B45%11%
WDFCWD-40 Co.$620M55%16.7%31%13%