CLX — Clorox Co.
- Net margin
- 11%
- ROIC
- —
- Owner Earnings
- $761M
Read as a Consumer & brand business — a branded-goods profile at a 45% gross margin — the asset is the brand and shelf position.
The record — 2016–2025
realized figures from each filing — no estimates| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.8B | $6.0B | $6.1B | $6.2B | $6.7B | $7.3B | $7.1B | $7.4B | $7.1B | $7.1B | $6.8B |
| Gross margin | 45% | 45% | 44% | 44% | 46% | 44% | 36% | 39% | 43% | 45% | 44% |
| Net income | $648M | $701M | $823M | $820M | $939M | $710M | $462M | $149M | $280M | $810M | $756M |
| EPS (diluted) | $4.92 | $5.33 | $6.25 | $6.32 | $7.35 | $5.58 | $3.73 | $1.20 | $2.24 | $6.52 | $6.18 |
| Owner earnings | $606M | $634M | $782M | $786M | $1.3B | $945M | $535M | $930M | $483M | $761M | $380M |
| Dividends / share | $3.02 | $3.13 | $3.42 | $3.78 | $4.17 | $4.38 | $4.61 | $4.69 | $4.77 | $4.84 | — |
| Book value / share | $2.25 | $4.12 | $5.52 | $4.31 | $7.11 | $3.23 | $4.49 | $1.77 | $2.63 | $2.58 | $-0.55 |
Owner’s Scorecard
Will it survive?
- Can it pay its interest? —Not enough dataLittle or no interest expense reported
Operating income wasn't found in the filing data.
- How heavy is the debt? —Not enough data
The filing data didn't include the inputs for this check.
- How long is cash tied up? —Not enough data
The filing data didn't include the inputs for this check.
Is it a good business?
- Return on invested capital —Not enough data
The filing data didn't include the inputs for this check.
- Owner Earnings (free cash) margin 11%SolidOwner Earnings $761M = operating cash $981M − capex $220M
What an owner could take out without starving the business. That's 11% of revenue. Treating stock comp as the real expense it is (less $81M of SBC) leaves $680M. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).
- Are earnings backed by cash? 1.21×Cash-backedCash from ops $981M ÷ net income $810M
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Where do the earnings go? 123%Returns most of itDividends + buybacks $934M ÷ Owner Earnings $761M
Of $761M Owner Earnings, $934M (123%) went back to shareholders — $602M dividends, $332M buybacks. Net of $81M stock comp, the real buyback was about $251M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 1.00×MaintainingCapex $220M ÷ depreciation $219M
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat — 2016–2025
A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.
- Profitable years 10 of 10
Never lost money over the record — the earnings stability Graham insisted on.
- Owner earnings growth +0%/yr
Free cash to owners grew about 0% a year over the record.
- Share count −0.6%/yr
The share count is shrinking — buybacks are quietly growing your slice of the business.
- Dividend record rising
Paid and raised the dividend across the record — the continuity Graham prized.
Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.
Peers — Consumer & brand
The same business model, side by side on owner economics — compare, don't rank by a single number. ● marks best in the group.