Owner Scorecard


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CLX — Clorox Co.

Latest filing: FY2025 10-K
Revenue · FY2025
$7.1B
+0.2% YoY · 1% 5-yr CAGR
Net margin
11%
ROIC
Owner Earnings
$761M

Read as a Consumer & brand business — a branded-goods profile at a 45% gross margin — the asset is the brand and shelf position.

What matters most for this kind of business
Operating margin
Gross margin45%
Owner Earnings margin11%

The record — 2016–2025

realized figures from each filing — no estimates
2016201720182019202020212022202320242025TTMMar 2026
Revenue$5.8B$6.0B$6.1B$6.2B$6.7B$7.3B$7.1B$7.4B$7.1B$7.1B$6.8B
Gross margin45%45%44%44%46%44%36%39%43%45%44%
Net income$648M$701M$823M$820M$939M$710M$462M$149M$280M$810M$756M
EPS (diluted)$4.92$5.33$6.25$6.32$7.35$5.58$3.73$1.20$2.24$6.52$6.18
Owner earnings$606M$634M$782M$786M$1.3B$945M$535M$930M$483M$761M$380M
Dividends / share$3.02$3.13$3.42$3.78$4.17$4.38$4.61$4.69$4.77$4.84
Book value / share$2.25$4.12$5.52$4.31$7.11$3.23$4.49$1.77$2.63$2.58$-0.55

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Can it pay its interest?
    Not enough data
    Little or no interest expense reported

    Operating income wasn't found in the filing data.

  • How heavy is the debt?
    Not enough data

    The filing data didn't include the inputs for this check.

  • How long is cash tied up?
    Not enough data

    The filing data didn't include the inputs for this check.

Is it a good business?

  • Return on invested capital
    Not enough data

    The filing data didn't include the inputs for this check.

  • Owner Earnings (free cash) margin 11%
    Solid
    Owner Earnings $761M = operating cash $981M − capex $220M

    What an owner could take out without starving the business. That's 11% of revenue. Treating stock comp as the real expense it is (less $81M of SBC) leaves $680M. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).

  • Are earnings backed by cash? 1.21×
    Cash-backed
    Cash from ops $981M ÷ net income $810M

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Where do the earnings go? 123%
    Returns most of it
    Dividends + buybacks $934M ÷ Owner Earnings $761M

    Of $761M Owner Earnings, $934M (123%) went back to shareholders — $602M dividends, $332M buybacks. Net of $81M stock comp, the real buyback was about $251M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 1.00×
    Maintaining
    Capex $220M ÷ depreciation $219M

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.

Durability & moat — 2016–2025

A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.

  • Profitable years 10 of 10

    Never lost money over the record — the earnings stability Graham insisted on.

  • Owner earnings growth +0%/yr

    Free cash to owners grew about 0% a year over the record.

  • Share count −0.6%/yr

    The share count is shrinking — buybacks are quietly growing your slice of the business.

  • Dividend record rising

    Paid and raised the dividend across the record — the continuity Graham prized.

Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.

Peers — Consumer & brand

The same business model, side by side on owner economics — compare, don't rank by a single number. marks best in the group.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PGProcter & Gamble Co.$84.3B51%24.3%17%
CLColgate-Palmolive Co.$20.4B60%16.2%36%18%
CLXClorox Co.$7.1B45%11%