Owner Scorecard


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CL — Colgate-Palmolive Co.

Latest filing: FY2025 10-K
Revenue · FY2025
$20.4B
+1.4% YoY · 4% 5-yr CAGR
Net margin
10%
ROIC
36%
Owner Earnings
$3.6B

Read as a Consumer & brand business — a branded-goods profile at a 60% gross margin — the asset is the brand and shelf position.

What matters most for this kind of business
Operating margin16.2%
Gross margin60%
Owner Earnings margin18%

The record — 2016–2025

realized figures from each filing — no estimates
2016201720182019202020212022202320242025TTMMar 2026
Revenue$15.2B$15.5B$15.5B$15.7B$16.5B$17.4B$18.0B$19.5B$20.1B$20.4B$20.8B
Gross margin60%60%59%59%61%60%57%58%60%60%60%
Operating margin26.0%24.0%23.8%22.6%23.6%19.1%16.1%20.5%21.2%16.2%15.4%
Net income$2.4B$2.0B$2.4B$2.4B$2.7B$2.2B$1.8B$2.3B$2.9B$2.1B$2.1B
EPS (diluted)$2.72$2.28$2.75$2.75$3.14$2.55$2.13$2.77$3.51$2.63$2.59
Owner earnings$2.5B$2.5B$2.6B$2.8B$3.3B$2.8B$1.9B$3.0B$3.5B$3.6B$3.8B
ROIC54%45%49%39%42%35%25%36%46%36%30%
Book value / share$-0.27$-0.07$-0.12$0.14$0.86$0.72$0.48$0.73$0.26$0.07$0.18

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Can it pay its interest? 12.4×
    Comfortable
    Operating income $3.3B ÷ interest expense $267M

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.

  • How heavy is the debt? 2.4×
    Moderate
    Total debt $8.0B ÷ operating income $3.3B

    Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.

  • How long is cash tied up? 27d
    Tight
    DSO 30 + DIO 91 − DPO 94 days

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Return on invested capital 36%
    Exceptional
    NOPAT $2.4B ÷ invested capital $6.8B (debt + equity − cash)

    The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.

  • Owner Earnings (free cash) margin 18%
    Cash machine
    Owner Earnings $3.6B = operating cash $4.2B − capex $564M

    What an owner could take out without starving the business. That's 18% of revenue. Treating stock comp as the real expense it is (less $155M of SBC) leaves $3.5B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).

  • Are earnings backed by cash? 1.97×
    Cash-backed
    Cash from ops $4.2B ÷ net income $2.1B

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Where do the earnings go? 33%
    Reinvests most of it
    Dividends + buybacks $1.2B ÷ Owner Earnings $3.6B

    Of $3.6B Owner Earnings, $1.2B (33%) went back to shareholders — $0 dividends, $1.2B buybacks. Net of $155M stock comp, the real buyback was about $1.1B. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 0.90×
    Maintaining
    Capex $564M ÷ depreciation $630M

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.

Durability & moat — 2016–2025

A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.

  • Profitable years 10 of 10

    Never lost money over the record — the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 10 of 10 yrs

    A moat shows up as a high return on invested capital that holds year after year — not one good vintage.

  • Operating margin 25% → 19%

    Margins are slipping — competition or costs are biting in.

  • Reinvestment — incremental ROIC 14%

    Reinvested capital earned only a modest return — growth is getting expensive.

  • Owner earnings growth +4%/yr

    Free cash to owners grew about 4% a year over the record.

  • Worst year 2022 · 16.1% op. margin

    Stayed profitable even in its hardest year — the resilience that survives recessions.

  • Share count −1.1%/yr

    The share count is shrinking — buybacks are quietly growing your slice of the business.

Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.

Peers — Consumer & brand

The same business model, side by side on owner economics — compare, don't rank by a single number. marks best in the group.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PGProcter & Gamble Co.$84.3B51%24.3%17%
CLColgate-Palmolive Co.$20.4B60%16.2%36%18%
CLXClorox Co.$7.1B45%11%