CL — Colgate-Palmolive Co.
- Net margin
- 10%
- ROIC
- 36%
- Owner Earnings
- $3.6B
Read as a Consumer & brand business — a branded-goods profile at a 60% gross margin — the asset is the brand and shelf position.
The record — 2016–2025
realized figures from each filing — no estimates| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $15.2B | $15.5B | $15.5B | $15.7B | $16.5B | $17.4B | $18.0B | $19.5B | $20.1B | $20.4B | $20.8B |
| Gross margin | 60% | 60% | 59% | 59% | 61% | 60% | 57% | 58% | 60% | 60% | 60% |
| Operating margin | 26.0% | 24.0% | 23.8% | 22.6% | 23.6% | 19.1% | 16.1% | 20.5% | 21.2% | 16.2% | 15.4% |
| Net income | $2.4B | $2.0B | $2.4B | $2.4B | $2.7B | $2.2B | $1.8B | $2.3B | $2.9B | $2.1B | $2.1B |
| EPS (diluted) | $2.72 | $2.28 | $2.75 | $2.75 | $3.14 | $2.55 | $2.13 | $2.77 | $3.51 | $2.63 | $2.59 |
| Owner earnings | $2.5B | $2.5B | $2.6B | $2.8B | $3.3B | $2.8B | $1.9B | $3.0B | $3.5B | $3.6B | $3.8B |
| ROIC | 54% | 45% | 49% | 39% | 42% | 35% | 25% | 36% | 46% | 36% | 30% |
| Book value / share | $-0.27 | $-0.07 | $-0.12 | $0.14 | $0.86 | $0.72 | $0.48 | $0.73 | $0.26 | $0.07 | $0.18 |
Owner’s Scorecard
Will it survive?
- Can it pay its interest? 12.4×ComfortableOperating income $3.3B ÷ interest expense $267M
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.
- How heavy is the debt? 2.4×ModerateTotal debt $8.0B ÷ operating income $3.3B
Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.
- How long is cash tied up? 27dTightDSO 30 + DIO 91 − DPO 94 days
Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.
Is it a good business?
- Return on invested capital 36%ExceptionalNOPAT $2.4B ÷ invested capital $6.8B (debt + equity − cash)
The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.
- Owner Earnings (free cash) margin 18%Cash machineOwner Earnings $3.6B = operating cash $4.2B − capex $564M
What an owner could take out without starving the business. That's 18% of revenue. Treating stock comp as the real expense it is (less $155M of SBC) leaves $3.5B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).
- Are earnings backed by cash? 1.97×Cash-backedCash from ops $4.2B ÷ net income $2.1B
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Where do the earnings go? 33%Reinvests most of itDividends + buybacks $1.2B ÷ Owner Earnings $3.6B
Of $3.6B Owner Earnings, $1.2B (33%) went back to shareholders — $0 dividends, $1.2B buybacks. Net of $155M stock comp, the real buyback was about $1.1B. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.90×MaintainingCapex $564M ÷ depreciation $630M
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat — 2016–2025
A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.
- Profitable years 10 of 10
Never lost money over the record — the earnings stability Graham insisted on.
- Return on capital ≥ 15% 10 of 10 yrs
A moat shows up as a high return on invested capital that holds year after year — not one good vintage.
- Operating margin 25% → 19%
Margins are slipping — competition or costs are biting in.
- Reinvestment — incremental ROIC 14%
Reinvested capital earned only a modest return — growth is getting expensive.
- Owner earnings growth +4%/yr
Free cash to owners grew about 4% a year over the record.
- Worst year 2022 · 16.1% op. margin
Stayed profitable even in its hardest year — the resilience that survives recessions.
- Share count −1.1%/yr
The share count is shrinking — buybacks are quietly growing your slice of the business.
Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.
Peers — Consumer & brand
The same business model, side by side on owner economics — compare, don't rank by a single number. ● marks best in the group.