CRM — Salesforce Inc.
- Net margin
- 18%
- ROIC
- 10%
- Owner Earnings
- $14.4B
Read as a Asset-light compounder business — little inventory and a 78% gross margin — the value is in IP and people, not factories.
The record — 2017–2026
realized figures from each filing — no estimates| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | TTMApr 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $8.4B | $10.5B | $13.3B | $17.1B | $21.3B | $26.5B | $31.4B | $34.9B | $37.9B | $41.5B | $42.8B |
| Gross margin | 74% | 74% | 74% | 75% | 74% | 73% | 73% | 75% | 77% | 78% | 78% |
| Operating margin | 2.6% | 4.3% | 4.0% | 1.7% | 2.1% | 2.1% | 3.3% | 14.4% | 19.0% | 20.1% | 20.4% |
| Net income | $323M | $360M | $1.1B | $126M | $4.1B | $1.4B | $208M | $4.1B | $6.2B | $7.5B | $8.0B |
| EPS (diluted) | $0.46 | $0.49 | $1.43 | $0.15 | $4.38 | $1.48 | $0.21 | $4.20 | $6.36 | $7.80 | $9.21 |
| Owner earnings | $1.7B | $2.2B | $2.8B | $3.7B | $4.1B | $5.3B | $6.3B | $9.5B | $12.4B | $14.4B | $14.7B |
| Owner earnings margin | 20.1% | 20.9% | 21.1% | 21.6% | 19.2% | 19.9% | 20.1% | 27.2% | 32.8% | 34.7% | 34.2% |
| ROIC | 3% | 4% | 3% | 0% | 1% | 1% | 1% | 7% | 10% | 10% | 11% |
| Book value / share | $11.76 | $14.12 | $20.14 | $39.86 | $44.62 | $59.68 | $58.53 | $60.62 | $62.81 | $61.86 | $39.31 |
Owner’s Scorecard
Will it survive?
- Can it pay its interest? 54.1×ComfortableOperating income $8.3B ÷ interest expense $154M
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.
- How heavy is the debt? 1.7×ConservativeTotal debt $14.4B ÷ operating income $8.3B
Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.
- How long is cash tied up? 120dCapital-hungryDSO 126 + DIO 0 − DPO 6 days
Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash. (Little or no inventory — a services / asset-light model, so the inventory leg is ~0.)
Is it a good business?
- Return on invested capital 10%SolidNOPAT $6.5B ÷ invested capital $66.3B (debt + equity − cash)
The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.
- Owner Earnings (free cash) margin 35%Cash machineOwner Earnings $14.4B = operating cash $15.0B − capex $594M
What an owner could take out without starving the business. That's 35% of revenue. Treating stock comp as the real expense it is (less $3.5B of SBC) leaves $10.9B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).
- Are earnings backed by cash? 2.01×Cash-backedCash from ops $15.0B ÷ net income $7.5B
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Where do the earnings go? 98%Returns most of itDividends + buybacks $14.2B ÷ Owner Earnings $14.4B
Of $14.4B Owner Earnings, $14.2B (98%) went back to shareholders — $1.6B dividends, $12.6B buybacks. Net of $3.5B stock comp, the real buyback was about $9.1B. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.49×HarvestingCapex $594M ÷ depreciation $1.2B
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat — 2017–2026
A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.
- Profitable years 10 of 10
Never lost money over the record — the earnings stability Graham insisted on.
- Return on capital ≥ 15% 0 of 10 yrs
A moat shows up as a high return on invested capital that holds year after year — not one good vintage.
- Operating margin 3% → 20%
Margins are widening — pricing power intact or improving.
- Reinvestment — incremental ROIC 10%
Reinvested capital earned only a modest return — growth is getting expensive.
- Owner earnings growth +24%/yr
Free cash to owners grew about 24% a year over the record.
- Worst year 2020 · 1.7% op. margin
Stayed profitable even in its hardest year — the resilience that survives recessions.
- Share count +3.5%/yr
The share count is rising — dilution works against you on a per-share basis.
- Dividend record paid
Paid a dividend in 2 of the years on record.
Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.
Peers — Asset-light compounder
The same business model, side by side on owner economics — compare, don't rank by a single number. ● marks best in the group.