PEP — PepsiCo Inc.
- Net margin
- 9%
- ROIC
- 15%
- Owner Earnings
- $7.7B
Read as a Consumer & brand business — a branded-goods profile at a 54% gross margin — the asset is the brand and shelf position.
The record — 2016–2025
realized figures from each filing — no estimates| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $62.8B | $63.5B | $64.7B | $67.2B | $70.4B | $79.5B | $86.4B | $91.5B | $91.9B | $93.9B | $95.4B |
| Gross margin | 55% | 55% | 55% | 55% | 55% | 53% | 53% | 54% | 55% | 54% | 54% |
| Operating margin | 15.6% | 16.2% | 15.6% | 15.3% | 14.3% | 14.0% | 13.3% | 13.1% | 14.0% | 12.2% | 12.7% |
| Net income | $6.3B | $4.9B | $12.5B | $7.3B | $7.1B | $7.6B | $8.9B | $9.1B | $9.6B | $8.2B | $8.7B |
| EPS (diluted) | $4.36 | $3.38 | $8.78 | $5.20 | $5.11 | $5.48 | $6.42 | $6.56 | $6.95 | $6.00 | $6.37 |
| Owner earnings | $7.6B | $7.1B | $6.1B | $5.4B | $6.4B | $7.0B | $5.6B | $7.9B | $7.2B | $7.7B | $8.8B |
| ROIC | 19% | 13% | 27% | 20% | 16% | 17% | 19% | 18% | 19% | 15% | 18% |
| Dividends / share | $2.91 | $3.11 | $3.46 | $3.77 | $3.96 | $4.19 | $4.45 | $4.83 | $5.25 | $5.56 | — |
| Book value / share | $7.75 | $7.68 | $10.19 | $10.51 | $9.67 | $11.55 | $12.36 | $13.38 | $13.09 | $14.86 | $15.60 |
Owner’s Scorecard
Will it survive?
- Can it pay its interest? 10.3×ComfortableOperating income $11.5B ÷ interest expense $1.1B
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.
- How heavy is the debt? 4.3×HeavyTotal debt $49.2B ÷ operating income $11.5B
Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.
- How long is cash tied up? —Not enough data
The filing data didn't include the inputs for this check.
Is it a good business?
- Return on invested capital 15%HighNOPAT $9.3B ÷ invested capital $60.4B (debt + equity − cash)
The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.
- Owner Earnings (free cash) margin 8%SolidOwner Earnings $7.7B = operating cash $12.1B − capex $4.4B
What an owner could take out without starving the business. That's 8% of revenue. Treating stock comp as the real expense it is (less $288M of SBC) leaves $7.4B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).
- Are earnings backed by cash? 1.47×Cash-backedCash from ops $12.1B ÷ net income $8.2B
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Where do the earnings go? 113%Returns most of itDividends + buybacks $8.6B ÷ Owner Earnings $7.7B
Of $7.7B Owner Earnings, $8.6B (113%) went back to shareholders — $7.6B dividends, $1.0B buybacks. Net of $288M stock comp, the real buyback was about $712M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 1.28×ExpandingCapex $4.4B ÷ depreciation $3.5B
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat — 2016–2025
A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.
- Profitable years 10 of 10
Never lost money over the record — the earnings stability Graham insisted on.
- Return on capital ≥ 15% 9 of 10 yrs
A moat shows up as a high return on invested capital that holds year after year — not one good vintage.
- Operating margin 16% → 13%
Margins are slipping — competition or costs are biting in.
- Reinvestment — incremental ROIC 13%
Reinvested capital earned only a modest return — growth is getting expensive.
- Owner earnings growth +0%/yr
Free cash to owners grew about 0% a year over the record.
- Worst year 2025 · 12.2% op. margin
Stayed profitable even in its hardest year — the resilience that survives recessions.
- Share count −0.6%/yr
The share count is shrinking — buybacks are quietly growing your slice of the business.
- Dividend record rising
Paid and raised the dividend across the record — the continuity Graham prized.
Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.
Peers — Consumer & brand
The same business model, side by side on owner economics — compare, don't rank by a single number. ● marks best in the group.