Owner Scorecard


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PEP — PepsiCo Inc.

Latest filing: FY2025 10-K
Revenue · FY2025
$93.9B
+2.3% YoY · 6% 5-yr CAGR
Net margin
9%
ROIC
15%
Owner Earnings
$7.7B

Read as a Consumer & brand business — a branded-goods profile at a 54% gross margin — the asset is the brand and shelf position.

What matters most for this kind of business
Operating margin12.2%
Gross margin54%
Owner Earnings margin8%

The record — 2016–2025

realized figures from each filing — no estimates
2016201720182019202020212022202320242025TTMMar 2026
Revenue$62.8B$63.5B$64.7B$67.2B$70.4B$79.5B$86.4B$91.5B$91.9B$93.9B$95.4B
Gross margin55%55%55%55%55%53%53%54%55%54%54%
Operating margin15.6%16.2%15.6%15.3%14.3%14.0%13.3%13.1%14.0%12.2%12.7%
Net income$6.3B$4.9B$12.5B$7.3B$7.1B$7.6B$8.9B$9.1B$9.6B$8.2B$8.7B
EPS (diluted)$4.36$3.38$8.78$5.20$5.11$5.48$6.42$6.56$6.95$6.00$6.37
Owner earnings$7.6B$7.1B$6.1B$5.4B$6.4B$7.0B$5.6B$7.9B$7.2B$7.7B$8.8B
ROIC19%13%27%20%16%17%19%18%19%15%18%
Dividends / share$2.91$3.11$3.46$3.77$3.96$4.19$4.45$4.83$5.25$5.56
Book value / share$7.75$7.68$10.19$10.51$9.67$11.55$12.36$13.38$13.09$14.86$15.60

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Can it pay its interest? 10.3×
    Comfortable
    Operating income $11.5B ÷ interest expense $1.1B

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient — it says solvent, not cheap.

  • How heavy is the debt? 4.3×
    Heavy
    Total debt $49.2B ÷ operating income $11.5B

    Years of operating profit it would take to repay all debt. A first read, not a credit rating: it's gross debt (not netted against cash) over EBIT (not EBITDA), and a cyclical year distorts it.

  • How long is cash tied up?
    Not enough data

    The filing data didn't include the inputs for this check.

Is it a good business?

  • Return on invested capital 15%
    High
    NOPAT $9.3B ÷ invested capital $60.4B (debt + equity − cash)

    The rate the business earns on the money tied up in it — Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; below ~8% the company may destroy value as it grows. Asset-light businesses (R&D expensed, little capital) read artificially high — pair this with Owner Earnings.

  • Owner Earnings (free cash) margin 8%
    Solid
    Owner Earnings $7.7B = operating cash $12.1B − capex $4.4B

    What an owner could take out without starving the business. That's 8% of revenue. Treating stock comp as the real expense it is (less $288M of SBC) leaves $7.4B. Honest caveat: capex here blends maintenance and growth, so steady-state Owner Earnings may run higher (see capex vs. depreciation).

  • Are earnings backed by cash? 1.47×
    Cash-backed
    Cash from ops $12.1B ÷ net income $8.2B

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy — growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Where do the earnings go? 113%
    Returns most of it
    Dividends + buybacks $8.6B ÷ Owner Earnings $7.7B

    Of $7.7B Owner Earnings, $8.6B (113%) went back to shareholders — $7.6B dividends, $1.0B buybacks. Net of $288M stock comp, the real buyback was about $712M. Returning most of it signals a mature cash machine; reinvesting most could mean a long runway — or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 1.28×
    Expanding
    Capex $4.4B ÷ depreciation $3.5B

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth — or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency — or a melting asset base). The ratio won't tell you which; the filings will.

Durability & moat — 2016–2025

A moat is a high return that doesn’t fade, reinvested at high returns. Here is what the record says — judgments, not another chart of the numbers.

  • Profitable years 10 of 10

    Never lost money over the record — the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 9 of 10 yrs

    A moat shows up as a high return on invested capital that holds year after year — not one good vintage.

  • Operating margin 16% → 13%

    Margins are slipping — competition or costs are biting in.

  • Reinvestment — incremental ROIC 13%

    Reinvested capital earned only a modest return — growth is getting expensive.

  • Owner earnings growth +0%/yr

    Free cash to owners grew about 0% a year over the record.

  • Worst year 2025 · 12.2% op. margin

    Stayed profitable even in its hardest year — the resilience that survives recessions.

  • Share count −0.6%/yr

    The share count is shrinking — buybacks are quietly growing your slice of the business.

  • Dividend record rising

    Paid and raised the dividend across the record — the continuity Graham prized.

Solvent is not the same as cheap; growing is not the same as good. These are vital signs, not a verdict — the judgment is yours, and the filing is one click away.

Peers — Consumer & brand

The same business model, side by side on owner economics — compare, don't rank by a single number. marks best in the group.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PEPPepsiCo Inc.$93.9B54%12.2%15%8%
KOCoca-Cola Co.$47.9B62%28.7%19%11%
KDPKeurig Dr Pepper Inc.$16.6B54%21.5%7%9%
STZConstellation Brands Inc.$9.1B52%29.8%11%20%
MNSTMonster Beverage Corp.$8.3B56%29.2%29%24%